I’ve spent much of my summer researching university recruitment literature. I want to see how the rhetoric of university life compares to the reality, particularly for “first generation” students — those whose parents didn’t attend post-secondary education.
Through this exercise, I’ve had to sit down hard on my own cynicism at times, particularly when it comes to the portrayal of teaching, and of university professors. There’s some over-the-top material here. Take this institution, which promises, “Our award-winning professors are brilliant minds who will engage, motivate and inspire you.” Or this one, which echoes, “You will learn from nationally and internationally renowned teachers and researchers.”
This is, frankly, bald rhetoric. And there are a number of reasons why parents and students alike should be sitting up, and taking notice.
Reason Number One: Research is Over-rated. Seriously.
First, we should be cautious about buying in to the “academic rockstar” discourse. Continue reading